Trump International Beach Resort

[OBJECTIVE]

The objective of this rebrand was to reposition Trump International Hotel as a beachfront resort destination that blends modern sophistication with corporate polish, all while remaining inviting and accessible to families. The challenge was to evolve the brand from a traditional urban luxury hotel into a resort experience that feels equally suited for executive retreats, leisure getaways, and family vacations. The new identity needed to reflect coastal relaxation without losing the prestige and professionalism associated with the Trump name, striking a visual and experiential balance between business-class and barefoot.

[SERVICES]

Colors 
Fonts 
Creative Direction
AI Visuals
Emails