Meremere Diaries

[BRANDING]

The branding objective for Meremere Diaries was to personify the cashmere headband and breathe life into a common hair accessory and reimagine it as something far more than functional. Through romantic storytelling, soft visuals, and a focus on slow, intentional living, the goal was to elevate the headband into a symbol of quiet luxury and femininity. It became not just a product, but a ritual. By weaving in softness, sensuality, and timeless beauty, the headband transformed from a household staple into an intimate part of an aspirational lifestyle.

[WEBSITE]

  • Full website rebrand (homepage, product detail pages, navigation, and mobile experience)

  • Refreshed typography, layout, and UX hierarchy

  • Updated brand voice and storytelling integration

  • Visual cohesion with Instagram content and campaign direction

  • Increased ROI by 70%

[INSTAGRAM]

  • Full Instagram grid layout (12-post series)

  • Custom lifestyle and product photography direction

  • Branded graphics and educational visuals

  • Copywriting and tone alignment

[RESULTS]

  • Elevated brand storytelling with a high-end yet approachable look

  • Created an engaging, save-worthy grid that balances fashion content with lifestyle and education

  • Positioned Mermere Diorie as a thoughtful, community-driven brand rooted in timeless aesthetics